Party with the plants, party with a purpose

the nohm collective is a national band of herbalists, healers, artists & educators who have come together to create a socially responsible movement in modern day consumer culture.

get to nohm yo'self!

Our mission is to encourage conscious consumption and conversation by facilitating a consumer experience that is steeped in tradition. We have been exploring what it feels like to gather when we are more hydrated, regulated, and held with community care as a viable form of healthcare. It is in these temporary containers that we forge connections with plants that are intentional and safe for the body to help us adapt the environmental stressors and social landscapes of events throughout the Americas.

The NOHM started as a traveling art installation and social experiment in 2015 as an alcohol free bar to address modern day consumption and waste management at events. The NOHM Co. is incorporated as a Benefit Corporation; proudly for people, planet & profit! We employ zero waste practices and transparency alongside traditional medicine medicine making, interactive workshops and alchemical catering. This blend provides an innovative strategy for maintaining health and wellness on the go.

support local, sip global

The MerTails | Elixirs as Mixers

The MerTails is our line of concentrates produced in small batches with transparent practices & clean herbs telling a story from seed to vessel. This line of elixirs both champions the cocktail culture, providing a familiar & healthy alternative to pair with spirits, while also serving sober curious folks who crave an alcohol-free drink with the craft & care of mixology. Our community can expect clean, healthy & organic formulas that can be enjoyed daily with easeful preparation. Made fresh at our HQ in West Asheville, NC with seasonally cultivated and foraged herbs.


There's No Place Like NOHM!

  • my nohmies

    "I am SO thrilled to be part of The NOHM team once again! Whether it's in the jungle of Costa Rica, in the desert of  New Mexico, or an enormous event like the Oregon Eclipse, I love being part of this unique, inspiring group of humans!"

    ✺ Rudy Pila

  • handcrafted

    "I’ve experienced the NOHM’s elixirs a handful of times now, and I’m impressed with the quality and overall care that is put in to crafting these herbal creations!"

    ✺ Shea Olinger

  • the Elixir bar

    “The ambience of the NOHM Elixir Bar and the love that is put in each and every drink is stellar. The Mertails helped me cut back on my alcohol consumption and I highly recommend making this stop while you are in Asheville."

    ✺ Adriana Barnes

✺ Our roots run deep with village witches at Envision Festival in Uvita, Costa Rica ✺

Experience the nohm elixir bar at asheville dispensary

Pull up a seat with us daily at Asheville Dispensary in West AVL and in Chattanooga, TN for a holistic bar experience.

In fall 2018 Jillian & Jimmy collaborated to open Asheville's first non alcoholic brick & mortar elixir bar experience, after years of The NOHM operating as a pop up in the greater AVL area and beyond at festivals nationally and internationally.

Asheville Dispensary

919 haywood road, suite 111, AVL, north carolina, 28806

Monday 10 AM–9 PM

Tuesday 10 AM-9 PM

Wednesday 10 AM–9 PM

Thursday 10 AM–10 PM

Friday 10 AM–10 PM

Saturday 10 AM–10 PM

Sunday 11 AM - 9 PM