Party with the plants, party with a purpose
the nohm collective is a national band of herbalists, healers, artists & educators who have come together to create a socially responsible movement in modern day consumer culture.
get to nohm yo'self!
Our mission is to encourage conscious consumption and conversation by facilitating a consumer experience that is steeped in tradition. We have been exploring what it feels like to gather at events when we are more hydrated and regulated, valuing community care as a viable form of healthcare. It is in these temporary containers that we forge connections with herbs that are intentional and safe for the body to help us adapt to the environmental stressors and social landscapes of events throughout the Americas.
In 2015 The NOHM started as a traveling art installation and social impact project providing an alcohol free bar experience at festivals and free herbal medicine to touring artists. Our primary offering has been our traveling elixir bar and bioregional apothecary. We have also partnered with events, non profit organizations, ethical brands and several artists to steward social change via online campaigns, dynamic public gatherings spaces at events like workshop stages and networking centers and have sponsored green rooms and touring artists with herbal medicine.
As a collective we have not only addressed the broken cycles in modern day consumption and waste management practices but have been working on laying new groundwork operationally and educationally to uphold social responsibility in the event industry.
The NOHM Co. is incorporated as a Benefit Corporation; proudly for people, planet & profit!
We employ zero waste practices and transparency as we've built out our mycelial network, or supply chain, to source clean herbs from biodiverse regions primarily throughout the Americas. Our manufacturing facility is located in Asheville, NC and our distribution of herbal beverage concentrates and other wellness products ranges from national to international. Join us at upcoming events and at our local brick and mortar elixir bars in collaboration with Asheville Dispensary for a cup filling moment!
support local, sip global
The MerTails | Elixirs as Mixers
The MerTails is our line of concentrates produced in small batches with transparent practices & clean herbs telling a story from seed to vessel. This line of elixirs both champions the cocktail culture, providing a familiar & healthy alternative to pair with spirits, while also serving sober curious folks who crave an alcohol-free drink with the craft & care of mixology. Our community can expect clean, healthy & organic formulas that can be enjoyed daily with easeful preparation. Made fresh at our HQ in West Asheville, NC with seasonally cultivated and foraged herbs.
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The MerTails Elixir Sampler
Regular price $66.00 USDRegular priceUnit price / per -
Stimulation MerKola Concentrate
Regular price From $33.00 USDRegular priceUnit price / per -
Relaxation MerGarita Concentrate
Regular price From $33.00 USDRegular priceUnit price / per -
Hydration MerTini Concentrate
Regular price From $33.00 USDRegular priceUnit price / per
Herban Mylk | Herbal Elixir Pastes
Herban Mylk is our herbal elixir line that connects us back to our roots with the allyship of turmeric root and cacao fruit harvested annually in Costa Rica. Each scoop stands alone as a tonic enjoyed right off the spoon or simply blended in your cup with mylk, INjoyed hot or iced. Explore the versatility of these pastes in beverage form, smoothies, sauces, mole, curries and desserts. Made fresh at our HQ in West Asheville, NC with seasonally cultivated and foraged herbs infused into a creamy base of coconut butter, oil and nectar.
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Heart on Flora Cacao Paste
Regular price $33.00 USDRegular priceUnit price / perSold out -
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Gandoca Mocha Cacao Paste
Regular price $33.00 USDRegular priceUnit price / perSold out -
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Moon's Eye Mylk Golden Paste
Regular price $33.00 USDRegular priceUnit price / perSold out -
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Goji Okay Golden Paste
Regular price $33.00 USDRegular priceUnit price / perSold out
【Culture in Your Cup】
is our editorial offering teased on social media with a deeper dive via our newsletter and Substack where we explore culture, consumption and controversy.
Testimonials
There's No Place Like NOHM!
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my nohmies
"I am SO thrilled to be part of The NOHM team once again! Whether it's in the jungle of Costa Rica, in the desert of New Mexico, or an enormous event like the Oregon Eclipse, I love being part of this unique, inspiring group of humans!"
✺ Rudy Pila
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handcrafted
"I’ve experienced the NOHM’s elixirs a handful of times now, and I’m impressed with the quality and overall care that is put in to crafting these herbal creations!"
✺ Shea Olinger
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the Elixir bar
“The ambience of the NOHM Elixir Bar and the love that is put in each and every drink is stellar. The Mertails helped me cut back on my alcohol consumption and I highly recommend making this stop while you are in Asheville."
✺ Adriana Barnes
✺ What folks have to say about our bar at envision..
Experience the nohm elixir bar at asheville dispensary
Pull up a seat with us daily at Asheville Dispensary at any of our three locations in the region for a holistic bar experience - River Arts District & West Asheville in NC and in Chattanooga, TN
In fall of 2018 Wren & Jimmy collaborated to open Asheville's first non alcoholic brick & mortar bar experience, after years of The NOHM operating as a pop up in the greater AVL area and beyond at festivals nationally and internationally.
Bar Locations + Hours
West Asheville, North Carolina
Open Daily from 8am - 10pm
919 haywood road, suite 111, Asheville, NC, 28806
River Arts District, Asheville, NC - Inside the Marquee
Chattanooga, Tennesse
202 Manufacturers Rd, Chattanooga, TN 37405
Monday- Thursday 8am-10pm
Friday-Sunday 8am-11pm